Next to the analytics feature in SpringDeck, the CRM tab is where you can spend a lot of time analyzing your digital content. CRM stands for “Customer Relationship Management”, and without it you will not have a very effective sales process. We built a great CRM feature into SpringDeck allowing you to see who is receiving product emails, when potential clients open it, and what files they are downloading and interacting with. All of this information combined gives you insights on the best way to follow-up with clients, and data on how your product files are performing.